Leading Electrical Equipment Firm RR Global Enters EV Segment

RR Global has announced its entry into the EV segment with the proposed launch of two electric scooter models under the firms’ new venture in ‘BGAUSS’.

RR Global India, a leading electrical equipment company has announced its entry into the electric vehicle (EV) segment with the proposed launch of two electric scooter models under the firms’ new venture in ‘BGAUSS’. The firm will reportedly invest close to Rs 125 crore in the next three years on the venture which will launch its first two models in August this year.

The two electric scooter models are expected to be priced at Rs 50,000 and Rs 60,000.

“The reason why we entered into this (electric vehicles) space is because of the forward integration we are trying to do. We understand this space, power train – motor controller, cluster, battery, wire harness, lightning, etc and 70 percent of the components, we do day in and day out. We understand it very well,” RR Global Director Hemant Kabra told local press.

He further said, “we understand distribution network, service, performance, etc. It’s quite a bit of a natural extension for us to get into this pace.”

When asked how much investment is the company putting in for its foray into the EV space, Kabra said, over the next 3 years it is planning to put Rs 125 crore in this business and that there is no external investor, it is all an internal funding.

Elaborating on the company’s plans for the EV journey he said, “Currently we have developed our own motor and controller and wire harness internally but to launch and to start with the first two products we are going (for components) outside India.”

Currently, the firm is using Bosch motor and controller, but eventually, within the next 8 months to 1 year onwards, the company will have its own products in its bikes, he added. Kabra said the company is developing its own products, which are undergoing endurance test. “…we need at least one year of the endurance of our motor, controller, and wire harness before we put it on our product,” he added.

The products that will hit the Indian market initially have been designed in China but are customised for the Indian condition — such as the braking system, headlight, seat, mirror, and “in 9 – 12 months we will go to 100 percent, we will adapt it here in India”.

For the EV venture, the company is “renting facility” inside its own premises which can churn our 80,000 units annually and can be scaled up to 2.5 lakh per year, he said.

“We are going to start on a rental basis because we are going to invest more and more into product development and marketing setup. Infrastructure, we will develop once we have reached huge volumes. Once you reach volumes like 1 lakh or 1.5 lakh then you can think of setting up your own infrastructure,” Kabra said.

The firm will launch its electric two-wheelers in the Southern and Western regions in seven states. Initially, it will be rolled out in cities such as Hyderabad, Chennai, Bangalore, Pune and Coimbatore.

The company is also working on a cargo model electric vehicle, which has seen a huge demand after the outbreak of COVID-19. “Previously we thought we would launch it in 2022-2023 but we feel that the need and the demand is coming up so fast for this cargo model. So we have started designing this product from today only and maybe by next year July we should be able to get this product as well,” Kabra added.

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