Amara Raja Batteries Limited Is Now Amara Raja Energy & Mobility Limited

Highlights :

  • Follows up on its strategic decision to shift from being solely a battery manufacturer to a comprehensive solutions provider in the energy and mobility space
Amara Raja Batteries Limited Is Now Amara Raja Energy & Mobility Limited

Two years ago, Amara Raja Batteries Limited (ARBL), which delves in industrial and automotive battery sector (listed as BSE: 500008 and NSE Code: AMARAJABAT), announced to direct its focus beyond batteries and address the larger energy and mobility space. The firm has now capped off the journey with the official name change to Amara Raja Energy & Mobility Limited (ARE&M). This strategic change underscores the firm’s commitment to its new role as a comprehensive solutions provider in the energy and mobility sector, it adds.

Amara Raja Energy & Mobility Limited (ARE&M) presents a diverse portfolio of solutions and products, including automotive batteries, industrial batteries, Battery Energy Storage Solutions, Lithium-Ion cell manufacturing, wide range of EV chargers, Li-Ion battery pack assembly, renewable energy storage solutions, Battery Management Systems, and lubricants.

The firm informs that the new approach will rest upon two pillars: Value maximisation of existing Lead-Acid battery business channel with allied products, and fostering the growth of the new energy business.

A subsidiary, Amara Raja Advanced Cell Technologies Private Limited (ARACT) was established in November 2022 to house the Li-ion initiatives, as part of which the company is setting up a 16 Gwh Gigafactory for manufacturing cells and battery packs, and a state-of-the-art collaborative R&D facility called the E Positive Energy Labs.

Vikramadithya Gourineni, Executive Director – New Energy Business, commented on this transformative shift, stating, “Our transition to Amara Raja Energy & Mobility is more than just a name change; it reflects our move away from being battery-only, and follows our consistent messaging in becoming a leading enterprise in integrated solutions in these spaces.  We are dedicated to providing a significant impetus, starting with taking leadership in the fast-growing Light Electric Vehicle (LEV) segment where our products have already proven themselves.”

Harshavardhana Gourineni, Executive Director – Automotive & Industrial, added, “In building our formidable battery business, we have established a robust distribution channel, brand equity, and the trust of our customers. We can confidently leverage these strategic assets to extend our presence into new application segments and categories, such as lubricants. We hope to build a substantial non-battery business in allied products within the next few years.”

Jayadev Galla, Chairman & Managing Director, expressed his confidence in this new chapter, stating, “Over the past three years, we have made significant investments in our in-house R&D capabilities and have strategically partnered with companies at the forefront of new energy technologies. We firmly believe that our proven capabilities will enable us to lead the world into a cleaner, greener and better future.”

Amara Raja is the supplier to telecom service providers, telecom equipment manufacturers, the UPS sector (OEM & replacement), Indian railways, and the power, oil & gas industry segments. Amara Raja’s industrial battery brands comprise of PowerStack®, AmaronVolt® and Quanta®. The firm also manufactures India’s automotive battery brands Amaron® and Powerzone. It supplies automotive batteries under OE relationships to Ashok Leyland, Ford India, Honda, Hyundai, Mahindra & Mahindra, Maruti Suzuki, and Tata Motors amongst others. Amara Raja’s industrial and automotive batteries are exported to over 50 countries around the world.

The arm of Amara Raja Group, Amara Raja Infra Private Limited (ARIPL), recently won a 100 MW solar power project in Bangladesh. The value of the project is pegged at $130 million. In May, Amara Raja Batteries Ltd said it was building the first Gigafactory of Telangana, which will also be India’s largest once operational.

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