Redefining the evolution of electric vehicles (EVs) in India, Tata Motors on Tuesday launched the country’s own electric SUV ‘Nexon EV’ at an introductory price starting from Rs 13.99 lakhs (ex-showroom price at all India).
Backed by Tata uniEVerse, Tata Motors is closely working with other Tata Group companies including Tata Power, Tata Chemicals, Tata Autocomp, Tata Motors Finance and Croma, to create an e-mobility ecosystem to accelerate the adoption of EVs in India.
This electric SUV is powered by cutting-edge Ziptron technology, and promises zippy performance, an ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capability, extended battery life and class leading safety features.
Besides, it is available in 3 trim levels across 60 authorized dealerships in 22 cities. Also, this e-car will be available in 3 colours i.e. signature teal blue colour, moonlit silver and glacier white.
Speaking on the launch, N Chandrasekaran, Group Chairman of Tata Sons, said “e-mobility is an irreversible mega-trend and an imperative for addressing pollution and generating job opportunities in India. Through Tata uniEVerse, our Group companies have synchronized their efforts to develop a holistic e-mobility ecosystem to accelerate the adoption of EVs in India. I am delighted that this ecosystem has come together with the launch of Tata Nexon EV, a path-breaking electric SUV that can match the aspirations of mainstream Indian customers.”
Now, consumers will have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options, Tata Motors said in a statement.
The auto major has partnered with Tata Power to provide end-to-end charging solutions at home, workplace and for captive and public charging.
In order to develop the component supplier ecosystem, it is also collaborating with Tata Chemicals, which is working on manufacturing lithium-ion battery cells, exploring active chemicals manufacturing and battery recycling.
The company is working with Tata Autocomp too for the localisation of the battery pack assembly and motor assembly.
Additionally, it has joined hands with Croma to provide a digital retail experience to its customers.
Also, the last piece of the solution which involves the introduction of affordable financing solutions for both personal and fleet segments will be provided by Tata Motors Finance.
Announcing the launch of Nexon EV, Guenter Butschek, CEO and MD of Tata Motors, said “after 16 months of strenuous effort, we are delighted to launch India’s own electric SUV, the Nexon EV. This high performance, connected vehicle is uniquely suited to address the aspirations of Indian customers, and making EVs mainstream. We are confident that this game-changing product will further reinforce our commitment towards developing sustainable and responsible mobility solutions for India.”