solar marketing

Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing

Advertising, Brand Ambassadors, And Celebrities Emerge As the ABC Of Solar Marketing As India’s domestic solar manufacturing ramps up from an estimated 38 GW currently to over 100 GW by 2026, firms have realised the limits of doing business as usual. Counting on large government-backed projects, with exports as the icing on the cake when […]

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As Solar Spreads Out, Marketing Makes an Entrance

Just over 30 months ago, SaurEnergy did a feature on rooftop solar, “Residential Solar. Market Yes, But Marketing?” That story, in our April 2020 issue talked about the potential in the rooftop solar category, albeit, residential. But there was almost complete lack of formal marketing tactics from firms to attract customers. The few firms with […]

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Evervolt Scheme For GoodWe Customers Marks A Solar Marketing Shift In India

It’s not really a consumer market in India till you see major schemes targeting consumers to buy. India’s rooftop solar segment has long been in the shadows, behind the large utility solar announcements, even as it quietly built momentum on the back of its initial adopters across segments. Now, it seems a decisive shift is […]

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GoodWe Hits The Road In Europe With Solar Roadshow

With Covid unlock in progress in more and more regions, Solar firms have taken to innovative marketing programs to get back in touch physically with their customers and key stakeholders like installers. The GOODWE SOLAR ROADSHOW 2021, organized by GoodWe and its partners in Poland, was aimed at giving new and existing GoodWe installers the […]

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