Ather Energy

The New EV Marketing Rules of Ola Electric, Revolt Motors & More

India’s pursuit of higher electric vehicle (EV) adoption is finally moving into high gear, as ever larger manufacturing plans and interested players jump in. It is no surprise that the EV sector, by doing away with a lot of the supply side requirements that were needed in the ICE sector, be it specialised manufacturing of […]

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Ather Energy Expands To Delhi

Indian electric scooter maker, Ather Energy today inaugurated its new experience center (retail outlet) ‘Ather Space‘, at Lajpat Nagar, New Delhi. This is Ather Energy’s 10th experience center in India, to provide a unique ownership experience along with service and support for owners. The Ather 450X,  Ather’s main offering, alongside the Ather 450 plus will […]

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Ather Energy Brings Online First Batch of Charging Points in Mumbai Network

Bengaluru-based EV two-wheeler startup Ather Energy has announced the setting up of its fast charging network Ather Grid in Mumbai. Working in collaboration with startup Park+, the firm has already brought online 10 charging points across various key locations in the city with a further 30 such points expected by next year. In a press statement, the firm stated […]

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Ather Energy Launches 450X Electric Scooter in 16 new Cities

Electric two-wheeler startup Ather Energy has launched its electric 450X scooter in 16 additional cities in India. Electric two-wheeler start-up Ather Energy has announced that it has launched its electric 450X scooter in 16 additional cities in India. The company has stated that it has launched the electric scooter in Mysore, Hubli, Jaipur, Indore, Panaji, […]

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EV Startup Ather Energy Raises $35 Mn in Latest Funding Round

Electric two-wheeler manufacturer Ather Energy has raised USD 35 million in its latest funding round which was led by Flipkart co-founder Sachin Bansal Hero MotoCorp-backed electric two-wheeler manufacturer Ather Energy has announced that it has raised just over USD 35 million in its latest funding round which was led by Flipkart co-founder Sachin Bansal’s investment of USD 23 […]

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Ather Energy Raises Rs 84 Crore From Hero in Series C Extension

EV startup Ather Energy has said it has raised Rs 84 crore from the country’s largest two-wheeler maker Hero MotoCorp as an extension of series C round. Electric vehicle startup Ather Energy has said it has raised Rs 84 crore from the country’s largest two-wheeler maker Hero MotoCorp as an extension of series C round. […]

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Ather Energy Completes 2 Years, to Roll out Exchange Program

Ather Energy recently completed two years of operations and is planning to come up with an exchange program to attract scooter owners to upgrade to an EV. The electric vehicle startup Ather Energy on June 5, 2020, completed two years of operations since the launch of its flagship electric scooter, the Ather 450 in Bengaluru. The company, in a press […]

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EV Startup ‘Ather Energy’ Inks Pact with Scooter Sharing Platform ‘Bounce’

Bengaluru-based e-mobility startup Ather Energy has entered into a partnership with dockless mobility solution provider Bounce for a scooter selling and sharing initiative ‘Peer to Peer’ (P2P) with the pilot programme taking off from Bengaluru. As per the deal, Hero MotoCorp-backed company will sell its ‘Ather 450’ e-scooter through Bounce’s website and customers can book this scooter […]

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Zen and the Art of Selling Electric Scooters

How startups and even established brands are now deploying social media influencers to tell their story and in this case, further a green cause   They say all’s fair in love and war. They also say India is facing a motown slowdown. And then they say that sales of electric scooters in India are rising. […]

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