Nissan Plans To Launch 16 New Electric Model In Next Three Years

Highlights :

  • in India they launched three all-new models and became a hub for exports, at a level of 100,000 units
Nissan Plans To Launch 16 New Electric Model In Next Three Years Nissan Plans To Launch 16 New Electric Model In Next Three Years

Nissan Motor recently launched The Arc, its new business plan to drive value and strengthen competitiveness. The plan focused on a broad-based product, increased electrification, and new approaches to engineering and manufacturing. It focused on new technologies adoption, and the use of strategic partnerships to increase global unit sales and improve profitability.

Under the two-part plan, Nissan plans to ensure volume growth through a tailored regional strategy and prepare for an accelerated transition to electric vehicles (EVs). It’s supported by a balanced electrified/ICE product portfolio, volume growth in major markets, and financial discipline. Through these initiatives, Nissan aims to lift annual sales by 1 million units and increase its operating profit margin to more than 6%, by the end of fiscal year 2026. This claimed to pave the way for the second part of the plan aimed at enabling the EV transition and realizing long-term profitable growth, supported by smart partnerships, enhanced EV competitiveness, differentiated innovations, and new revenue streams. By fiscal year 2030, Nissan sees a revenue potential of 2.5 trillion yen from new business opportunities.

The plan is positioned as a bridge between the Nissan NEXT business transformation plan running from fiscal* 2020 through fiscal 2023 and Nissan Ambition 2030, which Opens in a new tab. the company’s long-term vision. The new plan is split into mid-term imperatives for fiscal years 2024 through 2026, and mid-long-term actions to be carried out through 2030.

Nissan President and Chief Executive Officer Makoto Uchida said: “The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”

Balanced product portfolio

Nissan plans to launch 30 new models over the next three years, of which 16 will be electrified, and 14 will be ICE models, to meet the diversified customer needs in markets where the pace of electrification differs. Nissan plans to launch a total of 34 electrified models from fiscal year 2024 and 2030 to cover all segments, with the model mix of electrified vehicles expected to account for 40% globally by fiscal year 2026 and rise to 60% by the end of the decade.
Ensuring market growth through a tailored regional strategy. 

In key regions and markets, Nissan’s actions by fiscal year 2026 (unless otherwise indicated) include:

In Africa, the Middle East, India, Europe, and Oceania, where they increased across-region sales units by 300,000 units (in fiscal year 2026 and compared to fiscal year 2023). In Europe, they launched six all-new models; to achieve a 40% EV passenger-vehicle sales mix. In the Middle East they launched five all-new SUVs and in India they launched three all-new models and became a hub for exports, at a level of 100,000 units in Oceania they launched a 1-ton pickup and introduced a C crossover EV whereas, In Africa, they launched two all-new SUVs and expand A-segment ICE vehicle.

In America, they plan to increase region sales by 330,000 units (in fiscal year 2026 and compared to fiscal year 2023) and invest 200 million USD in integrated customer experience in the US. In the US and Canada, they launched seven all-new models and in the US 78% of the passenger vehicle line-up for the Nissan brand and launched e-POWER and plug-in, hybrid models.

In China, refresh 73% of Nissan-brand models and launch eight new-energy vehicles (NEVs), including four Nissan-branded models. They have a target to have one-million-unit sales in the fiscal year 2026, representing an increase of 200,000 units, and start vehicle exports in 2025 with the aim for a 100,000-unit level. They plan to continue to optimize production capacity with local partners.

In Japan, they refresh 80% of the passenger model line-up, launching five all-new models, and plan to achieve a 70% electrified level in passenger vehicle line-up. They plan to increase sales by 90,000 units (compared to fiscal year 2023) to 600,000 units in fiscal year 2026.

EV competitiveness

The product offensive will be supported by new development and manufacturing approaches aimed at making EVs more affordable and increasing profitability. By developing EVs in families, integrating powertrains, utilizing next-generation modular manufacturing, group sourcing, and battery innovations, Nissan aims to reduce the cost of next-generation EVs by 30% (when compared to the current model Ariya crossover) and achieve cost-parity between EVs and ICE models by fiscal year 2030.

In the area of family development alone, the cost of subsequent vehicles – those developed based on the main vehicle in the family – can be reduced by 50%, the variation of trim parts reduced by 70%, and development lead time shortened by four months. By adopting modular manufacturing, the vehicle production line will be shortened, reducing the production time per vehicle by 20%.
New technologies

The plan includes proposals to accelerate the evolution of vehicle intelligence technologies such as the next-generation ProPILOT driver-assistance system, which realizes door-to-door autonomous driving technology from on-highway to off-highway, private premises, and parking.

Nissan will offer enhanced NCM li-ion, LFP, and all-solid-state batteries to provide diversified EVs to meet different customer needs. Nissan will significantly enhance NCM li-ion batteries, reducing quick-charging time by 50% and increasing energy density by 50% compared to the Ariya. LFP batteries, to be developed and produced in Japan, will be launched which will reduce cost by 30% compared to the Sakura EV mini-vehicle. New EVs with enhanced NCM li-ion, LFP, and all-solid-state batteries will be launched in fiscal year 2028.
Strategic partnerships

Nissan will harness strategic partnerships to stay competitive and offer a global portfolio of products and technology. Nissan will continue to leverage the alliance with Renault and Mitsubishi Motors in Europe, LATAM, ASEAN, and India. In China, Nissan will fully utilize its local assets to meet the needs of China and beyond; and explore new partnerships in Japan and the U.S. Batteries will be developed and sourced with partners to bring 135 gigawatt hours of global capacity.

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