PubMatic Achieves 100% Renewable Energy Across Global Data Centers

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PubMatic, an independent technology company has said that all of its global data centers are now powered by 100% renewable energy.

PubMatic claims it to be a significant milestone and says that it embarks on a comprehensive, multi-pronged sustainability plan by the end of 2022.

According to the World Economic Forum, the infrastructure powering the Internet accounts for 2.5% of worldwide electricity consumption. The official statement of PubMatic informs that the majority of the company’s consumption occurs within 10 global data centers, which account for over 90% of the company’s energy usage. By owning and operating its own infrastructure, PubMatic claims to have greater control over the reduction of energy consumption and reliance on fossil fuels. Green Data Centres are considered a key milestone in cleaning up the sector.

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To achieve the 100% benchmark, PubMatic executed a renewable energy strategy that included collaboration with data center colocation providers and procurement of qualified renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements.

As a result, PubMatic has invested in enough wind and solar power annually to account for every unit of electricity used across its global data center operations.

Rajeev Goel, co-founder and CEO, PubMatic, said, “The digital advertising supply chain of the future will be transparent and efficient, and it will also be responsible. The advertising industry must focus on reducing its environmental impact and prioritize sustainability in infrastructure and operational practices. I am proud of what PubMatic has been able to achieve to date, and it is just the first step towards building a more environmentally sustainable business.”

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PubMatic is implementing a comprehensive sustainability strategy across the organization. The company also supports Ad Net Zero for reducing the carbon impact of developing, producing, and running advertising to zero by the end of 2030. It also plans to develop and publish specific goals by the end of 2022 focused on improving sustainability across the global company’s owned and operated data centers, offices, and daily business processes with customers and partners.

Data centers consume a lot of energy for operations and companies across the world are employing green energy for de-carbonization.  Recently, Vantage Data Centers signed a 20-year PPA with South Africa’s solar energy financing player – SolarAfrica – to enable Vantage to supplement the local grid that powers its Johannesburg (JNB1) data center campus with renewable energy.