Hero Electric Ropes in Piyush Prasad As National Business Head

Hero Electric, a market leader in the Indian electric two-wheeler industry, said that it has appointed Piyush Prasad as its national business head.

Piyush Prasad, National Business Head, Hero Electric

In his new role, Prasad will be responsible for leading business across tier-I, II, III and below markets as the brand aims to further spread awareness for electric vehicles (EVs) in the region.

Moreover, he will be responsible for the overall business growth, expanding product sales and will oversee customer satisfaction programme for the company.

Prasad brings with him more than 20 years of diverse experience. Prior to joining Hero Electric, he has worked with various other top brands such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai.

Commenting on Prasad’s appointment, Sohinder Gill, CEO of Hero Electric said, quoted PTI that “we are delighted to have Piyush on-board, his vast experience and expertise in business and sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”

Hero Electric has been the front runner for electric mobility (e-mobility) in India for the last ten years.

It had launched its first e-scooter in India between 2007 and 2009; and also founded the Society of Manufacturers of Electric Vehicles (SMEV) – the only EV association in India.

In 2018-19, the company has implemented Lithium Ion technology on complete range and has crossed more than five hundred dealerships on pan India basis.