Ford to go All-Electric by 2030, all Vehicles to go Electric in Europe

Ford Motor Company has announced it is taking a significant step forward in its European transformation with a commitment to go all-in on its electric passenger vehicles and to substantially grow and electrify its leading commercial vehicle business. 

Ford says by mid-2026, 100 percent of its passenger vehicle range in Europe will be zero-emissions capable, all-electric, or plug-in hybrid, as it is moving to all-electric by 2030. 

Along with that, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030. 

This commitment followed Ford reporting that in Q4 of FY2020, a return to profit in Europe and announced it was investing at least USD 22 billion globally in electrification through 2025, nearly twice the company’s previous EV investment plans.

Talking about their visions, the president Ford of Europe, Stuart Rowley stated, “We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience.” 

“We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford’s plan to turnaround our global automotive operations, Stuart added. 

Additionally, Ford’s transformation of its operations in Europe over the past two years was a USD 1 billion improvement in structural costs, addressing underperforming markets. Ford is concentrated towards the creation of a more targeted vehicle line up within three customer-focused business groups, and partnerships. 

Recently, Ford and Google also announced the establishment of a new collaborative group, Team Upshift, to drive disruptive, data-driven opportunities. This first-of-its-kind partnership in combination with Ford’s in-house capabilities will be the basis of transformed ownership experiences and services for both the company’s commercial and passenger vehicle customers.

Initiating a new USD 1 billion investment into an all-electric future to modernize its vehicle assembly facility in Cologne, Germany, one of its largest manufacturing centers in Europe and the home of Ford of Europe. This investment will transform the existing vehicle assembly operations into the Ford Cologne Electrification Center for the manufacturing of EVs, Ford’s first such facility in Europe.

Rowly stated, “Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation. It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth.” 

“The decision to make the production and development site in Cologne the e-mobility center for Ford in Europe is an important signal to the entire workforce,” said Martin Hennig, chairman of the General Works Council of Ford-Werke GmbH. 

He further added, “It offers a long-term perspective for our employees and at the same time encourages them to help shape this electric future.”

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