Amara Raja Aligns Itself With Electric Mobility For Growth

Hyderabad-based Amara Raja Batteries Ltd. (ARBL), which has emerged as the no. 2 battery manufacturer in the country, is looking to ensure it continues on the growth path. It’s board has approved the launch of several strategic initiatives to take advantage of fast emerging new opportunities to accelerate growth and enhance stakeholder value.  ARBL has announced ‘Energy and Mobility’ as the strategic focus for the Company going forward.

It has announced expansion of the Lead Acid Batteries business and the establishment of a New Energy SBU encompassing Lithium cell and battery pack, EV chargers, Energy Storage Systems, Advanced Home Energy Solutions and related products and services.

While the Board unanimously believes New Energy will provide substantial thrust over the coming decade, there remains a strong conviction on the long-term potential of the Lead Acid Batteries business. The vital role played by lead acid technology across a variety of applications provide significant growth opportunity in both the domestic and international markets. On the other hand, the emergence of lithium as an alternative energy storage technology opens up new and exciting growth opportunities.

Speaking on the evolving ‘Energy & Mobility’ strategy, Vice Chairman, Mr. Jayadev Galla said: “After a careful review of the global business opportunities, the ARBL Board has decided to future-proof our business by repositioning ARBL as an Energy and Mobility player. The Board believes that ARBL has to invest in a portfolio of businesses to maintain its technological and business leadership. Over the years, we have built an active distribution network, customer trust and relationship with clear emphasis on maximizing value within lead acid technology. The Company is now well poised to build on these strengths and create multiple new growth engines in the New Energy space.”

The Board has agreed that the Company should continue to invest and expand the Lead Acid Batteries business in which the Company is a significant player in many customer segments. The new strategy, aimed at tapping opportunities in home inverter, motive power and unorganized segments, is expected to further consolidate the Company’s existing strengths and market share. The Company believes that the Lead Acid Batteries business will continue to grow in India owing to the buoyant demand from automotive, industrial, telecom and new emerging segments like data centres.

ARBL will further invest in advanced process technologies to maintain its technological edge as well as recycling to enhance critical raw material security and expand its commitment to environmental responsibility. The Company also hopes to pursue inorganic opportunities available in the market to bolster its leadership position. ARBL is confident that these initiatives will result in higher growth rates, increased market share and enhanced stakeholder value.

The New Energy business will build on technological innovations such as Lithium and other new age chemistries that are enabling accelerated transformation in renewable energy, electric mobility, microgrids, etc. The technology in this space is emerging rapidly and often in a discontinuous way. The ACC PLI scheme announced recently by Government of India for Rs 18000 Cr provides a significant impetus for building a domestic supply chain for lithium and other advanced cell chemistries to serve the fast-growing EV and renewable energy sectors. ARBL plans to invest in a bouquet of products and services to accelerate its transformation to an Energy and Mobility solutions provider.

Founder Chairman Dr. Ramachandra Galla, who steered the Company for 36 years and who was largely responsible for its leadership position and stature in the market, expressed his decision not to seek reappointment in the board meeting. He will continue as Director and Chairman till the conclusion of the Annual General Meeting (AGM) in August. Vice Chairman Mr. Jayadev Galla will assume the role of Chairman of the Board after the AGM.

Ramachandra Galla

Jayadev Galla

The Board has decided to induct Mr. Harshavardhana Gourineni (Harsha) and Mr. Vikramadithya Gourineni (Vikram) as Executive Directors. The promoter family had adopted a robust and transparent process of succession planning in 2013 when both Harsha and Vikram were identified as gen-next leaders. Over the past 7-8 years, both have been deeply involved with key strategic initiatives and decisions.

The New Energy business gets its own President, Mr. S. Vijayanand, in an acknowledgement of the potential and attention it demands.

The Board also inducted Mr. Annush Ramasamy as Independent Director of ARBL. An engineering graduate and an MBA in Strategy and Manufacturing Management from RIT, Rochester, New York, Mr. Ramasamy has been with Sri KumaraGuru Mill Limited (SKG) as President and Managing Director. He is an active member of the Entrepreneurs Organization, Young Indians, TiE and The Chennai Angels.

Amara Raja’s industrial battery brands comprise PowerStack®, AmaronVolt® and Quanta®. The Company is a leading manufacturer of automotive batteries under the brands Amaron® and PowerzoneTM, which are distributed through a large Pan-India sales & service retail network.

The Company supplies automotive batteries under OE relationships to Ashok Leyland, Ford India, Honda, Hyundai, Mahindra & Mahindra, Maruti Suzuki, and Tata Motors. The Company’s Industrial and Automotive Batteries are exported to countries in the Indian Ocean Rim.

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