Public Relations Manager


  • Delhi, India
Public Relations Manager
Job Posted : Jul 19th, 2021

Job Description

The PR Manager/Account Manager is responsible for managing overall account team performance as it relates to client service and quality control on multiple, sizable pieces of business. S/he will understand Edelman’s various consulting processes/approaches and capabilities, including public engagement, message workshops, master narrative assignments, brand engagement and stakeholder mapping exercises and will recommend them appropriately to clients and lead teams on plan implementation.
  • Leads research, planning and development of comprehensive Integrated Communications Marketing campaigns.
  • Ensuring deadline adherence, reaction to industry trends and ensuring plan execution maps to client objectives within budget.
  • Solicits counsel of senior staff and consultants when needed and appropriately. Champions integration of teams; uses and becomes one of Edelman’s network resources to meet client goals.
  • Demonstrate writing excellence when crafting internal and client correspondence, communications plans, press materials, new business proposals, etc.
  • Sets and leads media relations course, including outreach plan creation, executive thought-leadership planning, drafting of materials, event management, growth of contact network and effective pitching and training of spokespersons on speeches and presentations.
  • Demonstrates practical and applied understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programs with digital tools, such as blogs, widgets and mobile applications.
  • Generates original ideas for sustainable online community engagement, creates and successfully integrates them into plans, measures and evaluates them against goals.
  • Displays strong presentation skills.
  • Grows network of industry clients and participates in relevant professional organizations and networking activities that will grow Edelman’s brand recognition and own reputation.
  • Demonstrates understanding of core financial constructs, including revenue, profitability, pricing structures, utilization, realization, budgeting and forecasting and how these play into office-wide revenue targets; imparts this knowledge to junior staff.
  • Tracks  and monitors project financials (e.g., budget vs. actual) and meet client revenue targets.
  • Helps plan/evaluate team structures to maximize project profitability/quality.
  • Initiates new business process, including identifying new business opportunities and helping lead the RFP response process.
  • Helps pull together cross-practice and cross-geographical teams to provide clients and prospects with the most compelling team and proposal.
  • Grows account organically by introducing clients to relevant Edelman capabilities, including resources outside of the group, to advance their business goals.
  • Looks for intra- and inter-office speciality area integration opportunities.
  • Ensures performance expectations, career development plans and goals are set and reviewed regularly, including during the performance review process for all direct reports.
  • Provides ongoing, constructive feedback to staff and consistently holds them accountable for performance, compliance and ethical business conduct and addresses under-performance in an appropriate and timely manner.
  • Mentors, coaches and supports all team members and ensures self staff are developing abilities through Edelman Learning Institute and other trainings, including on-the-job training and mentoring.
  • Sets achievable goals and tasks, delegates opportunities and provides resources for staff to meet their goals; consistently measures and recognizes goal-achievement.
  • Oversees staff’s work products to ensure quality, consistency and to foster a desire to attain and maintain performance excellence.
  • Empowers staff and instils in them the benefits of taking calculated risks.
  • Contributes to the performance appraisal process for peers, managers and direct reports.
  • Assists in the recruitment process by interviewing and helping select Edelman personnel.
  • Leads by example; demonstrates strong work ethic, mastery of PR tactics and excellent people management.
  • Motivates and coaches teams to produce quality work and meet client objectives while achieving staff growth goals.
  • Sets and pursues challenging stretch goals for self and staff.
  • Contributes to the development of new capabilities and promotes the implementation of new capabilities through words, actions and priorities.
  • Shares Edelman’s intellectual property (e.g., Trust Barometer) with clients as applicable.
  • Commits to continuous learning and building technical and leadership skills through training.
  • Stays up to date with emerging technologies and trends and demonstrates an understanding of how they integrate into Communications Marketing programs.
  • Demonstrates behaviours consistent with Edelman’s values, Code of Ethics and Business Conduct.

Qualifications And Experience:-

  • Masters’/Bachelor’s degree in a relevant field from an accredited college or university.
  • At least five years of relevant experience in Communications Marketing and/or related fields managing clients in the space of retail/corporate/B2B.
  • Ability to manage large projects, as well as teams, on multiple sizable accounts.
  • Understands clients’ businesses and their missions, as well as their key stakeholders: consumers, employees, investors, regulators, media, vendors, partners and other businesses/organizations, etc.; able to impart this knowledge to team members.
  • Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work.
  • Familiar with best-practice integrated Marketing Communications tactics and tools and the ability to appropriately recommend them to executive-level clients and lead the execution of all related projects in house.
  • Ability to act as daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets.
  • Able to manage and inspire a team and to make sound judgments on a daily basis, knowing when to seek senior counsel.


  • Delhi, India.

Company Overview:-

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honours include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).