Shell Launches ‘Digital Track’ for Indian Start ups under its E4 Programme

Highlights :

  • Shell has announced the launch of its “Digital track” under Shell E4, its flagship start-up incubation program.
  • 9 start-ups have been selected to form a part of the Shell E Digital Track.
Shell Launches ‘Digital Track’ for Indian Start ups under its E4 Programme

Anglo-Dutch oil giant Shell has announced the launch of its “Digital track” under its flagship start-up incubation program – Shell E4, thereby accelerating its digital transformation.

E4 will collaborate with technology, venture, government, academia partners, eminent coaches & industry expert mentors to enable digital start-ups to achieve industry readiness and implement strategies for scaling & global expansion in the Industrial & Energy verticals, said Shell.

The Digital Track is built for mature, digital start-ups, that are simplifying some of the most crucial problems across sectors that require rapid automation to become more energy efficient. Partners on board for this track are Tata steel, AVL, Last mile Ventures, IBM, Intel, EPRI, AWS & Maharashtra State Innovation Society, etc.

“Since conception, E4 has been evolving to foster innovation in diversified fields like mobility, clean technology, logistics and now digital solutions. This decade has witnessed the acceleration of digitalisation and new energy transition, and Shell E4 will facilitate this with a focus across a full range of digital themes,” said Mr. Nitin Prasad, Chairman, Shell Companies in India.

Post several rounds of evaluations, 9 start-ups have been selected to form a part of the Shell E Digital Track:

  • Airpix, 3Rdi, Cognitensor and Pradjna bring in exceptional AI/ML enabled innovative solutions to labour-intensive processes like asset surveying, inventory management and evaluation of technical skills, says Shell.
  • XYMA Analytics, Embedsense, Exactspace & Planys provide unique, cutting edge IoT & AI driven solutions focused on surveying, inspection, & energy efficiency in industrial processes, adds the company.
  • Spareit works towards bridging gaps between customers and workshops in the automotive aftermarket space through SaaS-based solutions enabling convenience for customers and productivity for service providers.

As a part of the Digital track the start-ups will have access to Shell’s IT infrastructure, resources, expertise, and its network of partners & investors. Through this, Shell believes, the start-ups will be incubated & nurtured at each of their levels of progress to enable them to further develop their smart and sustainable technologies and showcase them for utilisation on a global scale.

Debasis Goswami, General Manager, Shell E4 Startup Innovation Hub, added, “I am excited to welcome the latest group of start-ups joining the Shell E4 program as we work with our partners to accelerate India’s energy transition journey and contribute to the growing clean energy ecosystem in the country.

“The Shell E4 Digital track is a multi-partner program for digital start-ups intended to fast track industry solution maturation towards global market adoption, achieve enterprise readiness, potential industry deployments and access to international markets. The start-ups will benefit from a curated network of industry experts & advisors leveraging Shell and our partners’ global reach.”

"Want to be featured here or have news to share? Write to info[at]

Soumya Duggal

Soumya is a master's degree holder in English, with a passion for writing. It's an interest she has directed towards environmental writing recently, with a special emphasis on the progress being made in renewable energy.