Rebate for Solar Power Hoardings in Mumbai

According to BMC guidelines the advertisements on display boards that are illuminated with solar energy will get 10% of discount on fees for the first year of its display.

In a revamped policy, Brihanmumbai Municipal Corporation (BMC) has issues draft guidelines for advertisement and sky line display in the city. BMC has sought suggestions from general public within 30 days from the date of issue.

According to BMC guidelines, the advertisements on display boards that are illuminated with solar energy will get 10% of discount on fees for the first year of its display.

The new policy also chalks out that CCTV cameras must be installed on top of hoardings and boards, who will be directly linked to civic body’s disaster management control room in Azad Maidan. A discount of 10% will also be given to cases like these.

Once NOC is issued by traffic department, it will make the installation of hoarding permanent. If the size or position of hoarding is changed the NOC has to be reissued by the department.

Similarly, the advertisements near under high tension wires will also need special NOC from electricity department or Distribution Company. The policy issued by BMC and the discounts offered is to promote digital advertisements run on solar power.

Pertinent to mention here is that the fees for the digital advertisements will be similar to that of non-digital ads.