Hero Lectro Cargo Launches Maiden Flagship Store in New Delhi

A division of Hero Lectro, Hero Lectro Cargo (HLC) has launched its first flagship store of cargo e-bikes in the upmarket Lajpat Nagar area of South Delhi to cater to its consumers in the last-mile e-commerce delivery sector.

The flagship store will display the latest Hero LectroWINN cargo e-cycle (and its high range variant – WINN X), its first purpose-built cargo vehicle. The store marks the maiden collaboration between Hero Lectro Cargo and BittooSondhi, popularly known as BittooBikewala, a well-known face among biking enthusiasts frequenting Lajpat Nagar.

The e-cargo vehicles are poised to revolutionize the home delivery and goods mobility sector by offering cost-effective, reliable, eco-friendly, and ergonomically viable options for short-distance but high-density commuting since more than 90 percent of deliveries now happen on either motorcycles or scooters, says the firm.

The e-cargo vehicles like Hero Lectro WINN captivate the consumer with a swappable battery that can be charged using a simple socket anywhere, 180 liters of storage space, and a range up to 75Km (available in WINN X variant). The store is equipped with 3S facilities starting with Sales, Service, and Spares alongside various supports such as retail finance, insurance, etc., for all buyers under one roof.

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Speaking of the achievement, HLC President and CEO, Mr. Partha Choudhary stated, “Last-mile delivery in India is estimated to achieve a market size of USD 6 billion by 2024. E-commerce is a significant part of the sector in India and research has shown it is moving in a similar direction like the markets in China and the US.

“Hero Lectro Cargo aims to capitalize on this untapped potential self-employed workers in the last-mile delivery service and small business owners may derive substantial earnings and cost benefits from these purpose-built vehicles as compared to the ICE engine two-wheelers used currently,” he added.

The firm is confident that the flagship store will draw the attention of the last-mile operators in one of the busiest business districts in the city and nudge them to optimize their resources.

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