Brand Nclave Retired, As Trina Solar takes Full Control Of Tracker Firm

Brand Nclave Retired, As Trina Solar takes Full Control Of Tracker Firm

Trina Solar Co., Ltd. (“Trina Solar” or the “Company”), announced key changes in the future branding and use of Nclave, the spanish tracking solution provider where Trina Solar had acquired a 51 percent stake in May, 2018.

The changes follow Trina’s acquisition of the remaining 49% stake in July this year, turning Nclave into a fully owned subsidiary of the firm.

The new brand changes will see the “Nclave,” brand changed to “TrinaTracker”. At the same time, SP160 and SP240 series product brand names under the original Nclave business brand will be changed to Vanguard and Agile respectively. While “Vanguard” is a single-row tracker, “Agile” is a double-row tracker, with the goal of being safer and faster.

For Trina, the successful integration of Nclave marks the first successful buy of a tracker firm by a Chinese PV manufacturer. It also enables it to offer tracker facilities as well, in its ‘total intelligent energy solutions suite”. With the combination of trackers and ultra-high power modules, generating capacity can be significantly increased while the hourly cost per kilowatt of electricity can be reduced to increase the revenue of photovoltaic power stations. with this renaming, the Nclave brand will cease to exist, as Trina Solar takes over after-sales services from the original Nclave.

Gao Jifan, Chairman of Trina Solar, said: “Innovation, branding and internationalization are the three important development strategies of Trina Solar. The change and enhancement of the tracker business brand can improve the consistency and effectiveness of the global brand, which is not only conducive to the development of the Company’s tracker business, but also conducive to creating a better customer experience. After the brand renewal, Trina Solar will continue to bring service excellence to our customers at a professional level.”

Trina has had a more than acceptable 2020 so far, with the firm reporting revenues of 20 billion Yuan, ($2.96 billion) in the first nine months of the year. Orders for its latest Vertex series bifacial modules have exceeded  2GW , it claims, even as it recently announced a JV with Tongwei for further  backward integration of its supply lines.

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Prasanna Singh

Prasanna has been a media professional for over 20 years. He is the Group Editor of Saur Energy International