Product Line Manager/Product Manager


  • Bangalore, India
Product Line Manager/Product Manager
Job Posted : Jan 14th, 2022

Job Description

Working as a Product Manager, you will be a key member of the marketing and sales team in PCP (Process Control Platform) Product Management, Process Automation Process Control Platform, defining marketing plans, including marketing communication, training and sales initiatives.

Reporting to the Head of Product Line Management and Sales Enablement, you will be accountable for the long term profitable growth and marketing of the ABB offering to targeted market segments, by developing and managing the product line through all of its life cycle phases, according to market needs and Product Group strategy and targets.


  • Market situation analysis: Leads market intelligence analysis. Understands and defines current market segmentation and related product/system/service positioning Identifies potential gaps in portfolio, both against competition and new market opportunity
  • Existing products: Owns the technical and market specification for the product/system/service and determines a product/system/service business plan that supports sustainable growth.
  • Internal/external interface: Analyses globally market, technology, competitor and customer requirements and trends related to the product/system/service business and determines competitive attributes, prioritization and value proposition. Addresses needs, opportunities and risks and positioning against competition
  • New product development: Works with Divisions to define new product/system/service plans, sets technical, price, cost and capital expenditure targets. Contributes to development of new portfolios by leading customer need and value analysis, planning the roadmap to create maximum value, follow up of product/system/service portfolio performance. Works with division representatives to prioritize new product/system/service development projects with responsibility for achievement of targets (product characteristics, time, costs, capital expenditure, pay back) and coordinating cross functional teams
  • Product market communications: Works with product marketing to implement product market communication strategy, including product launch planning and implementation. Manages different channel to market scenarios in coordination with channel partners and Marketing & Sales to ensure best market coverage
  • Product values: Works with Product Marketing to define product customer value proposition per segment and channel and ensures clear communication to channels and users, to deliver clear product/system/service positioning within the portfolio with defined values
  • Innovation: Initiates and drives cross functional and cross organization product and solution innovation teams, monitors development of all standards and market trends and provides inputs to Research & Development (R&D) for patent screening process and intellectual property rights protection

Your background:-

  • Masters degree in electrical engineering or related field required and minimum 10 years of experience in the Automation Field, experience in Distributed Control Systems or other related experience
  • Excellent presentation skills
  • Fluent in written and oral English
  • Travel up to 10% may be required
  • Candidates must already have a work authorization that would permit them to work for the intended locations.


  • Bangalore, India..

Company Overview:-