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Marketing Executive is responsible to create awareness of and develop the Freyr brand, communicate with target audiences and build and develop customer relationships, work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
Roles and Responsibilities:-
- Content Generation – Ideate and create content plan for various social media platforms, blogs on
website and the customer app. - Oversee the lead generation activities online to ensure quality of leads and costs are maintained.
- Collect relevant and extensive Market intelligence pertaining to customer dynamics/ behaviour, Market size, competitor strategy etc. Make suitable inferences and decisions to help the overall marketing strategy.
- Ensure KPIs of digital marketing such as brand engagement, website traffic, leads generated, downloads for app etc are met as per expectation.
- Work along with management on developing a Brand image and recall in the minds of potential customers.
- Provide all necessary support to sales in terms of collateral, data, pitch presentation etc.
Requirements:-
- BBA or MBA in marketing (Fresher).
- 1-2 years of experience in similar roles will be added advantage.
- Organized in daily tasks and takes ownership of the tasks given.
- Passion for marketing and willingness to learn.
- Creative thinking ability.