Marketing and Business Development Renewable

This role is a key contributor to driving the marketing initiatives for Ovation DCS in India and the Southeast Asia Power and Water market. Emerson is strengthening its position in the Renewable power generation market with Ovation Green offerings. This role is responsible for the Business Development of Ovation Green SCADA offerings in the Solar, Wind, BESS and Hybrid Power market in Asia Pacific and requires working with in-country sales for business growth. This role requires working with a Proposal and Operation team to develop solutions in the renewable space.

Responsibilities:-

• Building Marketing Strategy, Communications, and Promotional programs to improve brand awareness, develop customer dedication, drive demand, and support overall business objectives.
• Own the execution of agreed upon marketing plans and campaigns.
• Drive market penetration in Renewables Power and work closely with Sales to convert SCADA opportunities into an Order
• Work with Sales and Proposals to prepare winnable SCADA solutions for the renewable power market
• Develop Key account in Solar, Wind, BESS and Hybrid Power
• Coordinate and support PWS marketing activities in India and Southeast Asia, including user group conferences, industry events, trade shows, customer events seminars etc. to generate the leads and follow-up
• Finalize the Agenda for Marketing Events, users conference, trade show, seminar, etc.
• Maintain and upgrade Ovation DCS and Ovation Green SCADA demo systems along with demonstration offering using Hardware and Virtual Demo systems to customers
• Prepare presentation content and coordinate presentations on offering to internal & external customers
• Coordinate training of sales/proposal group on new product releases
• Study competitors’ technical offerings and keep the latest comparison with Ovation. Able to analyze the competition and update the latest in the competition world
• Prepare content on power business scenario, market share and market trends. Creation of new product/feature brochures, newsletters, press releases & data sheets
• Define and coordinate the launch of new and enhanced products by working closely with Communications and other Marketing groups
• Writing technical papers/ articles for magazines, on Power & Water solutions and the latest offerings. Prepare messaging for value-based technical selling and budgets

Qualification and Experience:-

• Previous work experience in DCS or SCADA in Power or Renewable Power industry (Preferred) with minimum 5 years of experience in the role of Marketing/Business Development/Sales Support (Solution Architect)/Sales.
• Minimum 7 years’ experience of DCS or SCADA in Power or Renewable Power industry (Preferred) with minimum 3 years of experience in the role of Marketing/Business Development/Sales Support (Solution Architect)/Sales.
• Bachelor’s / Master’s degree in Electronics/Instrumentation Engineering, or equivalent experience. MBA will be an advantage.
• Detailed Knowledge of DCS and SCADA solutions for Power and Renewable Power Industry to enable efficient solutions
• Shall have Value based Selling Skills, approach and be proficient in building trust with a customer
• Able to set meaningful goals and an established action plan for reaching these goals.
• Shall have Communication and Presentation skills with the ability to speak clearly and confidently along with have Analytical and Business Writing Skills.

Location:-

• Noida, India.

Company Overview:-

Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centres, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.