Industry Marketing Lead – Heavy Industries, Asia Pacific

Rockwell Automation

  • Noida, India
Industry Marketing Lead – Heavy Industries, Asia Pacific
Job Posted : Aug 20th, 2021

Job Description

Enable above market growth for heavy industries (Mining, Minerals, Cement, Oil & Gas, Chemical, Metals) by leading the development and execution of winning Regional Industry Strategies (BSR’s) and marketing plans in alignment with Asia Pacific and global stakeholders.


  • Lead development and execution of Regional Industry Strategies (BSR’s) and marketing plans in partnership with the AP and sub region Industry, BU and Sales leadership to address the key customer outcomes driving solid focus on ROI (profitable growth), strengthening Rockwell Automation brand, thought leadership position, and accelerating customer decision making/buying process.
  • Monitor BSR success and execution across AP and own marketing actions for the regional BSR.
  • In partnership with the Industry teams provide insight to BU’s on Solution and technology gaps for your nominated industries.
  • Monitor key regional market trends and competitive landscape to create actionable insights and strategies for your nominated industries in alignment with AP and global stakeholders that capitalize on market opportunities and drive profitable growth (short and long term).
  • Collaborate with the global industry strategy and marketing team in global BSR and marketing programs planning and development to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP.
  • In support of the AP and sub region specific Industry priorities; plan, develop and lead execution of integrated marketing programs that include powerful messaging, holistic solution narratives (hardware + software + services) and content strategies to drive revenue growth in AP.
  • Drive alignment and consistency of industry messaging through all programs, channels and media.
  • Define goals to measure ROI for all marketing activities as defined in the Marketing plan.
  • Support goal alignment and collaboration between Industry, Field Marketing and sales leaders on execution of industry marketing activities.
  • In collaboration with wider AP marketing team, plan and drive implementation of all industry marketing campaigns, programs, launches as per the marketing plan, ensure adherence to budget, perform ROI analysis on all marketing activities.
  • Provide Industry insights and value proposition to Sales enablement for competency development.
  • Maintain regular engagement with AP stakeholders for BSR development and execution, marketing plan alignment and buy-in.

Qualifications And Experiences:-

  • Bachelor’s Degree in marketing / Business Management / Engineering or equivalent.
  • 10+ years of relevant industry experience preferably in strategy and marketing in a multi-national organisation
  • Demonstrated ability to build and lead by influence effective, cohesive, and collaborative teams cross-functional teams remotely and in a matrix environment.
  • Solid business, financial and program management acumen to develop and execute winning strategies & programs.

Desired Behaviour / Competencies:-

  • Proven collaboration, stakeholder management and business partnering capability.
  • Excellent interpersonal, influencing and negotiations skills.
  • Ability to navigate and resolve complex situations involving multiple stakeholders.
  • Able to balance between providing strategic oversight and hands-on execution.
  • Advanced planning and organization capabilities for timely execution of priorities.
  • Strong communication skills (Listening, verbal and written).


  • Noida, India.

Company Overview:-

Rockwell Automation, the world’s largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable.  Our flagship Allen-Bradley® and Rockwell Software® product brands are recognized throughout the world for innovation and excellence.  When you choose Rockwell Automation, you join a team of talented employees who have helped us establish our leadership position in the automation industry over the past century.  You join a diverse, inclusive, and global community with a passion for innovation.  You join a place where you can partner with great minds and inspiring people.  And you join a corporation backed by the financial strength that drives growth and career opportunities.  As much as we focus on our customers, we know our employees are key to our success and future.  Helping you develop a rewarding career is a top priority, because when you succeed, we succeed.