Field Marketing Specialist

Rockwell Automation

  • Gurgaon, India
Field Marketing Specialist
Job Posted : Sep 13th, 2021

Job Description

A key multifaceted role in India marketing team, responsible for Project Managing and executing field events, customer case study development, PR/Social / Media Plan execution and Vendor Pool Management .

Event Planning & Management:-

  • Responsible for end-to-end event planning and management for local rollout and execution of events (online /offline & Hybrid) within allocated budget in line with India and AP strategy.
  • Conduct event planning meetings, pre and post event reports to relevant stakeholders.
  • Source and brief agencies/ vendors on service requirements, ensuring branding guidelines are adhered to for all material output.
  • Liaise with suppliers on the delivery of orders and work with Marketing Associate to register new vendors, issue shopping carts, following the right processes for compliance.

Case Studies/ Success Story Development:-

  • Develop brief for case studies/ success stories – work with AP PR team.
  • Co-ordinate with internal stakeholders, partners and customers to facilitate the development.
  • Seek customer approval and sign-off.

PR/ Trade & Mainline Media Marketing:-

  • Supports Development and execution of the annual Media Plan across all online / offline platforms marketing plan which drives the Rockwell Automation’s brand Awareness in the Sub region and support the SOV / other key Metric .
  • Liaise with AP team to ensure consistency of brand, enterprise, industry, solutions and portfolio messaging across all marketing programs, activities, channels and media.
  • Leverages / Re purposes the AP/global content for Brand, PR, Thought Leadership promotion via online /offline media (social, blog ,By lines , Press releases , articles etc .) for sub regional use .
  • Increase visibility of company Executives/ SMEs through speaking and appropriate editorial opportunities.

Social Media/ Website Marketing:-

  • Create and manage social media posts such as Twitter, LinkedIn, Facebook for India and work with PR agency for LinkedIn and Facebook publicity where applicable.
  • Liaise with AP PR/ Omni channel team to ensure the process adherence.
  • Update content such as news stories, article links onto social media sites to promote thought leadership, solutions, services etc. 
  • Maintains / updates the country Web site in alignment with AP/ Global guidelines .

Vendor Management:-

  • Liaise with Vendors / team to create an optimum vendor pool for cost optimization.
  • Continuously work on improving the vendor pool to incorporate new age agencies with capabilities to work on contemporary technologies / tools.
  • Liaise with AP Omni channel / Event team to ensure adherence to the AP strategy / guidelines.

Education / Experience Requirements:-

  • Bachelor’s Degree in marketing / Business Management or equivalent.
  • 6 – 8  years of experience in marketing across various roles.
  • Proven experience with PR, digital and social marketing programs, marketing tools and systems.
  • Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics.
  • Excellent content marketing, business writing, editing, and presentation skills.
  • Prior experience in B2B, technology or software marketing preferred.

Desired Behaviour / Competencies:-

  • Business partnering capability to get alignment with Execs and sales organization on Media plan.
  • Strong collaboration, influencing and negotiations skills.
  • Ability to navigate in ambiguous situations.
  • Advanced planning, multitasking and organization capabilities for timely execution of priorities.
  • Good communication skills (Listening, verbal and written).
  • Process Oriented professional with eye for detail.
  • Solid negotiations / project Management skills.


  • Gurgaon, India.

Company Overview:-

Rockwell Automation, the world’s largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable.  Our flagship Allen-Bradley® and Rockwell Software® product brands are recognized throughout the world for innovation and excellence.  When you choose Rockwell Automation, you join a team of talented employees who have helped us establish our leadership position in the automation industry over the past century.  You join a diverse, inclusive, and global community with a passion for innovation.  You join a place where you can partner with great minds and inspiring people.  And you join a corporation backed by the financial strength that drives growth and career opportunities.  As much as we focus on our customers, we know our employees are key to our success and future.  Helping you develop a rewarding career is a top priority, because when you succeed, we succeed.